Why We Should Study Science

Why we should study science Science has brought many changes in the world today. It is used in all the corners of the world for the benefit of man. The motor-car or the electric lamp that we use today was not known to people who lived generations ago. Owing to the use of Science the people of today are able to do many things with ease and comfort. Travel  has become very easy. So men’s activity has increased greatly. Science has also been used to treat the sick and the sounded. As a result, people can now live a longer  life  than their ancestors could.Even the most serious diseases do not frighten people so much as they did before. Further, Science has made it possible for people to sit at home and see the world around. The television, the  newspaper  and color books help millions of people to learn at home. The radio too has done much to teach and inform people in all parts of the world. It is therefore necessary for us to learn Science, if we wish to enjoy greater comforts. Deal all! How are you today? I have some opinions to claim why we should learn science. First of all, if you have no knowledge, you don't have anything no job, no money and some more†¦ nd study not only in science but also in different area is the shortest way to gain knowledge. What if I'm a famous historical or writer and I have a good job, much money although I know nothing or few about math, physics or chemistry! OK, so do you have a computer or cell phone? How do you use it if you don't have some basic skill about computer or internet†¦ Who made those things and how can they make it? Of course they are engineers, experts, masters†¦ or at least they have enough science knowledge which they have to learn. Do you like computer? Do you want to make your our game or edit your photo, movie, music†¦You have to study some program languages or how to use some softwares. That's science, my friend. You still not agree! You dislike computer, you never use mob ile phone or telephone and you event don't use TV and radio. So what do you do when your wife tell you to install a new socket or fuse- learn basic electrical skill or tell your wife â€Å"I can't do it, ask your exboyfriend or someone else†. There are no electrical devices in your house+_+ where do you live^_^. What will happen when your children in grade school ask you to help them with their math, physic or chemical homework. That's

Comparison of Tragic Heroes: Othello and Willy Loman Essay

Tragic heroism dominates many of the plays written in the earlier years of literature. Many of the known authors and playwrights used them in their works to represent their main character. Among the more popular tragic heroes in the literary history are Othello from Othello, the Moor of Venice by William Shakespeare and Willy Loman from Arthur Miller’s Death of a Salesman. These two characters, although both fit the qualifications of a tragic hero, do so in different ways. In Aristotle’s Poetics, he outlined the characteristics of a tragic hero as follows; first, someone who has a noble standing or who has a high position relative to his culture; he should be great, but not to the point of perfection. Spectators must be able to relate to him as a man, not someone so godly. A fatal character flaw would cause his downfall and the consequences or punishments that he receives for it usually surpass the crime. However, the fall should not be limited to pure loss but may also be an increased awareness, some kind of self-discovery or self-realization or gained self-knowledge. Othello perfectly fit the standards provided above. He was a prominent man being the general and commander of the armed forces of Venice. People respect him and look up to him because of his noble stature. However, as the play progresses, it slowly unveils the character flaws of Othello. His being so trusting of Iago, which was partly because of his military mindset of fully giving total confidence to a comrade, led him to be manipulated easily. He was lured to believe that his wife was having an affair with another man. His jealousy took the better of him, thus he was not able to think clearly. This character flaw pulled him down from the pedestal for it showed that even though he was a very prominent person, he also have some weaknesses just like all humans do. As the story comes to an end, he was overcome by his suspicion of his wife’s dalliance, which made him kill her. It was only after that incident that he realized his foolishness for believing Iago. Thus, before he took his life, he stated â€Å"Speak of one that loved not wisely, but too well, of one not easily jealous but, being wrought, perplexed in an extreme†¦. † (Act V, Scene 2). Too late was his realization of his lack of wisdom and naivete, which led to the tragic ending of the story. Willy Loman, on the other hand, has a different story. He may not be a very prominent person just like Othello, but within the realm of his culture, he is at the higher post. He was a successful businessman; he has his own home, a car, and what he perceived as a wonderful family. He saw himself as someone very important in his family and a cut above his contemporaries. This claim is evident in his statement in Act 1 where he uttered â€Å"I’m the New England man. I’m vital in New England†. This prominence, although self-perceived made him qualify for the first qualification of a tragic hero. His flaws, however, also came from the perception he had of himself. He set a high standard for his son based on what he had accomplished, which the latter failed to achieve. As he got older, he became less effective as a salesman and things began going out of hand. He made major mistakes after another including an affair with another woman, which was discovered by his son making things worse. His faults, however, are not planned but were spontaneously derived from previous misfortunes. In the end, the once very happy and contented Willy Loman became very sad and miserable that he decided to end his life through a car crash. We can see in these two characters the fulfilment of the qualifications for a tragic hero in different ways. Othello, somehow manages to fit in classically while Loman had to achieve it by diving deeper into the criteria. Nevertheless, the main idea of being a tragic hero was met by both, thus they are considered as such. This only goes to show that literature is not limited, which is a good thing because it allows writers to explore different possibilities of meeting set standards.

Selection Process of Marketing Manager

HR PROJECT SELECTION PROCESS OF MARKETING MANAGER Prepared for: Mr. Fahad Hassan, Lecturer of HRM Prepared by: Naveed Zulfiqar mbaf6-83 Sadiq Ayaz mbaf6-119 Hafiz Tajammul Hussain mbaf6-29 Shahid Mehmood mbaf6-95 Fasih Ullah Khan Suri mbaf6-20 Waqas Manzur mbaf6-74 [pic] [pic] DEDICATION This piece of work is dedicated to My parent & teachers Who deliberately pray for me Day and Night ACKNOWLEDGEMENTS Up and above every thing, all praise goes to ALMIGHTY ALLAH. We are grateful to ALMIGHTY ALLAH, the Beneficent the Merciful, for encouraging me to complete this work successfully. We are extremely thankful to my respected Sir. Fahad Hassan for his great teaching during the whole semester. He is a well-versed man, an excellent teacher, and research oriented person. I learnt a lot from his behavior towards the project. I express my thanks to The Head of Department of Management Sciences (CIIT Lahore), because of his selfless and tireless efforts providing me all the facilities we needed throughout the study. We also pray for my parent who is supporting me in all means during my study period. Naveed Zulfiqar & Other Members MBA Batch 7 2nd Semester Table of Contents Proposal for the HR Project | | | |5 | |Introduction/Background |5 | |Project Goals and Objectives |6 | |Project Plan: Tasks, Methods, Timelines |6 | |Project Outcomes and Timeline |7 | |Conclusions |7 | |Job Analysis |8 | |Job Advertisement |10 | |Resume received |11 | |Selection Test |12 | | |17 | |Test Marks List | | |Job Interview Letter |18 | | Interview Analysis Form |19 | | Final Score |2 0 | | Letter of Appointment |21 | Proposal for the HR Project Problem Statement The purpose of this proposal is to outline the need for a project that analyzes the selection process of marketing manager in an organization. In response to the Mr. Fahad Hassan to analyze selection process of marketing manager, this project will seek to answer the following questions: †¢ What are the Job Description and Job Specification Marketing Manager? †¢ What are the steps and sources required in the job advertisement? †¢ What are the steps and sources required in the selection test? †¢ What are the steps and sources required in the selection interview? †¢ What are the steps in designing a job offer letter along with employment contract? Introduction/Background About Haier Group [pic] Founded in 1984 and based in China, the Haier Group is a leading manufacturer of a wide range of world-class home appliances. Starting out as the Qingdao Refrigerator Factory with 800 employees and only one product line, Haier has grown to become a globally recognized name brand†¦ the 6th largest in the world and the number one domestic electrical appliance producer in China. The continual development of its markets both at home and abroad has resulted in exports to 160 countries and regions. The Company’s achievements are a result of the spirit of excellence and devotion that pervades throughout the organization. Haier employees work together to benefit the society and improve the quality of life and to create innovative products that are an excellent value for money. About Haier Pakistan [pic]Haier Pakistan is the Pakistan Sales & Marketing division of the international Haier Group, a globally recognized manufacturer of world-class electrical home appliances. The joint venture between Ruba General Trading Company and Haier Group of China has brought Haier to Pakistan with an initial investment of about US$35 million and a commitment to provide world-class innovative products based on uncompromising quality to the Pakistani consumer. The plant spreads over a vast area of 63 acres with a covered area of 0. 6 million square feet including a workers’ colony on Raiwind Road, Lahore. The project is expected to produce 0. 9 million pieces of household appliances per year with plans to export to the Middle East and all over Asia. In the first year of its operations, Haier will generate employment opportunities to 600 individuals with potential to grow up to 1200 within the next 5 years. Furthermore, Haier will supplement income of 1000 to 1500 families providing indirect earning and employment possibilities. The roster of products to be launched immediately in Pakistan includes Refrigerators, Air-Conditioners (Window & Split), Deep Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, Television Sets and Mobile Phones to follow shortly. Haier Pakistan has entered the local market with a commitment to help its consumers reap the benefits of modern lifestyle and to provide them world-class innovative products, unmatched nationwide customer support, a vast dealer network and a steadfast after- sales-service throughout the country. Haier’s goal is to become a global recognizable brand. Project Goals and Objectives Our project's objectives and goals are to identify the selection process of the marketing manager. What are the prerequisites of the job selection, skill requirements, experience etc? What thing that should be considers who will involve in the job selection process. The Objectives of this project are listed below 1. Job Analysis of Marketing Manager 2. Designing of Job Advertisement 3. Designing and Conducting the Selection Test 1. Designing and Conducting the Selection Interview 2. designing Job Offer Letter along with Employment Contract Project Plan: Tasks, Methods, Timelines Tasks that will be performed as part of this project starts with the submission of project proposal. After the submission of proposal, we will gather data and information involve in the job analysis, and then we will advertise the job and will receive CV's from the students till May 21, 2007. After receiving the CV's we look at them analyze them and then call the right candidate â€Å"that is according to our requirements. † Then we will design the selection test as well as the selection interview. There will be two selection tests for the candidates. After that we will call the candidates who perform well in the tests and conduct the interview. After the interview we will select the candidate that is best fit to our requirements and we will send â€Å"Job Offer Letter â€Å"along with the employment contract. The methods for performing these tasks will be based on our visit to Haier Pakistan. Data gathering will be through interview of marketing manager of Haier Pakistan. We also perform the observational research that is we observe how selection process held in an organization. Project Outcomes and Timeline The result of this project will be an analytical report that discusses the selection process of the marketing manager of a multinational organization. In addition, the report will suggest practical strategies for designing and conducting the selection tests and selection interviews. In order to complete this project, we will follow the schedule below: Submission of Proposal: |May 7, 2007 | |Job Analysis: |May 11,2007 | |Job Advertisement: |May 16, 2007 | |Submission of CV's: |May 21, 2007 | |Selection Test : |May 30, 2007 | |Selection Interview: |June 17, 2007 | Conclusion We believe that this project will fill an existing gap in the student’s knowledge about the selection proc ess of a candidate in multinational organizations. A gap, that undermines our student’s ability to effectively serve their knowledge and skills to the organization for the betterment of the future. We are eager to undertake the project and look forward to hearing any comments and suggestions that you have. JOB ANALYSIS Job Analysis of Marketing Manager This data has been collected through the interview of HR manager of Haier Pakistan and Novena export Limited. INTERVIEWEE’S Mr. Abid Assistant Manager HR Novena Export ltd. Mr. Tayyab Marketing Manager of Haier Pakistan, Lahore JOB DESCRPTION AND SPECIFICATION OF MARKETING MANAGER Job Title: Marketing Manager Department: Marketing Reports To: VP Marketing FLSA Status: Exempt SUMMARY The Marketing Manager is responsible for the planning and execution of various marketing tactics ensuring they are properly representative of brand values. Manages strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op revenue programs. MAJOR DUTIES AND RESPONSIBILITIES Major duties and responsibilities are listed below. Other duties may be assigned as business needs require: 1. Effectively manage in-store Co-Op advertising budget to ensure all goals are consistently being met. 2. Occasionally create and implement new marketing vehicles to maximize Co-Op revenue. 3. Produce bi-annual Marketing Planner for Co-Op program. 4. Work closely with Merchandise Department to fill in-store marketing vehicle space and develop special/exclusive offers/products. 5. Work with Visual Merchandise and Store Operations to create programs to improve overall store compliance with marketing programs. 6. Develop in-store promotional themes and events around major title and product launches. 7. Approve brand usages in advertising initiatives created by vendors. 8. Manage the use of GameStop and EB Games trademarks. 9. Test strategic advertising campaigns utilizing radio and other mediums. 10. Manage outside agencies to ensure efficient use of resources. 11. Develop and execute effective customer loyalty programs. 12. Work with Merchandise Department and outside agency to develop and execute newspaper advertisements. 13. Manage brand identity and consumer research data (NPD, Syndics, etc). Recommend changes to strategies based on results and findings. 14. Analyze and report the success/effectiveness of targeted advertising campaigns, special events/promotions (FSI, radio, national initiatives, etc. ). 15. Assist with special projects as needed. QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills, education and/or ability required for this position. ESSENTIAL JOB SKILLS/ABILITIES 16. Outclass presentation, communication, negotiation skills. 17. Should be a team leader. 18. Ability to thrive in a fluid, demanding, and fast growth culture. 19. Organizational as well as excellent written and verbal communication skills are a must. 20. Accurate typing and data entry skills. 21. Recognize discrepancies in written/recorded data/information. 22. Communicate effectively with management, coworkers and store staff. 23. Experience in negotiating value added opportunities. 24. Organize, prioritize and control job responsibilities. 25. Work under deadline pressure and meet the deadlines. 26. Able to work with minimal supervision and be a self-starter. 27. Proficient with operating a personal computer and use of MS Excel/Word/Outlook/Access and other required programs. 28. Must be able to organize and control job responsibilities, particularly the accuracy and productivity related to paper flow. EDUCATION and/or EXPERIENCE: 29. Require MBA in Marketing from recognized institute. 0. Must have at least five years of marketing experience in the retail industry. 31. Must have two to three years of management experience. 32. We are equal opportunity employment. JOB ADVERTISEMENT |MANAGER MARKETING | |Industry: Advertising/Marketing | |[pic] | | | | | | | | |   | |Jo b Details | | | | | | | | | | | |Job Title: | |MANAGER MARKETING | | | |Industry: | |Advertising/Marketing | | | |Department: | |Marketing | | | |Job Type: | |Permanent | | | |Job Location: | |Lahore, Pakistan | | | |Age: | |20 years – 30 years | | | |Minimum Education: | MBA (Marketing) | | | |Career Level | |Experienced (Non-Manager) | | | |Minimum Experience: | |2 Years | | | |Work Permit: | |Pakistan | | | |Required Travel: | |25% | | | |Salary Range: | |PKR. 0,000 to 25000/month | | | |Apply By: | |May 30, 2007 | | | | | |Job Description: | | | |Business Development, Client Management | |Manage strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op | |revenue programs. | | | | | | | | | | | | | | |Skills Required | | | |[pic] | | | |Ability to work well in a team environment and reach consensus on decisions quickly | |Good communication skills | |both written and verbal â€⠀œ Experience of home appliances | | | |Outclass presentation, communication, negotiation skills. | |Should be a team leader. | |Ability to thrive in a fluid, demanding, and fast growth culture. |Organizational as well as excellent written and verbal communication skills are a must. | |Recognize discrepancies in written/recorded data/information. | |Communicate effectively with management, coworkers and store staff. | |Experience in negotiating value added opportunities. | |Organize, prioritize and control job responsibilities. | |Work under deadline pressure and meet the deadlines. | |Able to work with minimal supervision and be a self-starter. | |Proficient with operating a personal computer and use of MS Excel/Word/Outlook/Access and other required programs. | |Must be able to organize and control job responsibilities, particularly the accuracy and productivity related to paper | |flow. | | |   | |Company Information | |   | | | | | |   | |Company Name: | |   | |FU N MART | | | |   | | | | | | | | | | | | | | | | | | | Resume’s Received S. NOName Received 1Muhammad Asad Khurshid v 2Mian Asifv 3Muhammad Tahir v 4Muhammad Saqibv 5Muhammad Dawood v 6Muhammad Junid v 7Umar Haroon v 8Adeel Shahzad v 9Mehreen Maryam v 10Muhammad Ramzan v 11Shahid Mahmoodv 12Furqan Ghouri v 13Ayesha BiBiv 14Zeeshan Shauket v 15Hassan Farooq v 16Toqeer Qadirv 17Muhammad Kashifv 8Imran Khan v 19Rahid Aliv 20Samina Akbarv 21Jahanzaib Aslam v 22Muhammad Waheedv 23Matee Khan v 24Syed Tanweer Shahv 25Umar Farooq Mailkv 26Muhammad Khurramv 27Faisal Saeed v 28Raja Jawadv 29Muhammad Numan v 30Muhammad Ahmedv 31Abdual Jubbarv SELECTION TEST Candidate Name __________________ Reg. #___________________ Total Time: 30 min. Knowledge Part 1. Niche market is called a. Small market b. Mass market c. Diversified market d. None of them 2. Marketing mix include a. Price b. Place c. Product d. Promotion f. All of them 3. Customer equity mean a. Total customer life time va lue b. Total combine customer life time value c. All of the above d. None of the above 4. Marketing offer include a. Product b. Service c. Experience d. All of them 5. What is market penetration strategy? a. New products new markets b. New markets current products c. Current markets current products d. New products current markets 6. Marketing philosophy include a. Production concept b. Product concept c. Selling concept d. Marketing concept e. All of above 7. What is de-marketing? a. To reduce demand b. To destroy the demand c. To increase the demand d. No demand 8. According to the production life cycle, the introduction stage is a period of:- a. Slow sales growth b. High sales growth c. No sales growth d. None of them 9. Buyer decision process consists of:- a. Five stages b. Three stages c. Four stages d. None of them 10. Complex buying behavior consists of:- a. High involvement b. Low involvement c. No involvement d. None of them 11. A good market segment must be:- a. Measurable b. Accessible c. Actionable d. All of them 12. Product width means a. Total number of products b. Total number of product lines c. All of the above d. None of them 13. TQM stands for:- a. Total quantity management b. Total quality management c. Textile quality management d. Non of the above 14. Value based pricing based on:- a. Buyer’s perception b. Seller’s perception c. Agent perception d. All of them 15. Market skimming strategy mean:- a. Charging low prices b. Charging high prices c. Charging suitable prices d. Charging medium prices IQ Test Top of Form [pic][pic][pic] |1. |The word, â€Å"mineral,† can be spelled using only the letters found in the word, â€Å"parliament. | | | | | |[pic]True   Ã‚   [pic]False | |2. |This sequence of four words, â€Å"triangle, glove, clock, bicycle,† corresponds to this sequence of numbers â€Å"3, 5, 12, 2. â€Å"| | | | | | | | |[pic]True   Ã‚   [pic]False | |3. |27 minutes before 7 o'clock is 33 minutes past 5 o'clock. | | | | |[pic]True   Ã‚   [pic]False | |4. |The word, â€Å"slackers,† is spelled by using the first letters of the words in the following sentence: â€Å"Silent large | | |anteaters calmly kiss each roasted snack. † | | | | | |[pic]True   Ã‚   [pic]False | |5. |If written backwards, the number, â€Å"one thousand, one hundred twenty-five,† would be written â€Å"five thousand, two | | |hundred eleven. | | | | | |[pic]True   Ã‚   [pic]False | |6. |Gary has only forty-eight dollars, but he can buy a bicycle that costs one hundred twenty dollars, (disregarding tax) | | |if he borrows fifty-seven dollars from Jane and fifteen dollars from Jill. | | | | | |[pic]True   Ã‚   [pic]False | |7. |A round wall clock that has been rotated until it is hanging upside down will have a minute hand that points to the | | |right when it is two forty-five. | | | | |[pic]True   Ã‚   [pic]False | |8. |If Richard looks into a mirror and touches his left ear with his right hand, Richard's image seems to touch its right | | |ear with its left h and. | | | | | |[pic]True   Ã‚   [pic]False | |9. |If you leave the letters in the same order, but rearrange the spaces in the phrase, â€Å"Them eats on,† it can be read as,| | |†Theme at son. | | | | | |[pic]True   Ã‚   [pic]False | |10. |The words, â€Å"auctioned, education, and cautioned,† all use the exact same letters. | | | | | |[pic]True   Ã‚   [pic]False | Bottom of Form Management Style Attitude Test [pic][pic][pic] |1. I need to keep an eye on my employees to ensure the job gets done? | |[pic]Agree | |[pic]Disagree | |2. Incentives such as bonuses and prizes keep my employees motivated | |[pic]Agree | |[pic]Disagree | |3. My employee's personal problems wont affect their ability to work. | |[pic]Agree | |[pic]Disagree | |4. I instinctively know when my employees are unhappy | |[pic]Agree | |[pic]Disagree | |5. I feel unable to praise my staff as I feel it would patronise their efforts  Ã‚   | |[pic]Agree | |[pic]Disagree | |6. I share an interest in the lives of my employees and whatever they feel important to them   | |[pic]Agree | |[pic]Disagree | |7. I am open to suggestions in the workplace, and eager to change policy where necessary s a result of a good suggestion | |[pic]Agree | |[pic]Disagree | |8. My employees are aware of the impact their work contributions make to my company | |[pic]Agree | |[pic]Disagree | |9. There is no need to share the company's achievements and progress with my employees   | |[pic]Agree | |[pic]Disagree | |10. All employees shouldn't actively be encouraged to move towards a more demanding role | |[pic]Agree | |[pic]Disagree | Q. Suppose you are a marketing manager of a company, and company wants to launch its new product in the marketing. Develop the marketing strategy for the new product. Test Marks List S. NOName Marks 1Muhammad Asad Khurshid 27 2Mian Asif27 3Muhammad Tahir 30 4Muhammad Saqib28 5Muhammad Dawood 25 Muhammad Junid 22 7Umar Haroon 24 8Adeel Shahzad 34 9Mehreen Maryam 22 10Muhammad Ramzan 23 11Shahid Mahmood25 12Furqan Ghouri 28 13Ayesha BiBi26 14Zeeshan Shauket 28 15Hassan Farooq 24 16Toqeer Qadir30 17Muhammad Kashif30 18Imran Khan 33 19Rahid Ali25 20Samina Akbar28 21Jahanzaib Aslam 27 22Muhammad Waheed21 23Matee Khan 21 24Syed Tanweer Shah25 25Umar Farooq Mailk26 26Muhammad Khurram26 27Faisal Saeed 26 28Raja Jawad29 29Muhammad Numan 26 30Muhammad Ahmed28 31Abdual Jubbar25 Note- Since Imran Khan, Muhammad Kashif, Toqeer Qadir, Muhammad Tahir, Adeel Shehzad and Raja Jawad has got top 6 positions we have decided to call them for the interview JOB INTERVIEW LETTER FUN MART (CFM) M. A Jinnah Campus, Defense road, Lahore July 1, 2007 M. A Jinnah Campus Defense road, Lahore Dear Sir: After review of your application and having excellent performance in the test, the Selection Committee is very interested in interviewing you for the position of Marketing Manager. This letter confirms the meeting in which we scheduled your interview for June 20, 2007, from (9 – 10 PM) in (class room). The Selection Committee members are: Naveed Zulfiqar Sadiq Ayaz Fasih Ullah Khan Suri hafiz Tajammul Hussain Shahid Mehmood Waqas Manzur Sincerely yours, Naveed Zulfiqar Chair, Selection Committee INTERVIEW ANALYSIS FORM Candidates |Communication |Confidence |Attitude | |Imran Khan |33 |105 |138 | |Raja Jawad |29 |107 |136 | |Muhammad Kashif |30 |107 |137 | |Adeel Shehzad |34 |88 |122 | |Mian Tahir |30 |83 |113 | |Toqeer Qadir |30 |90 |120 | So from the above table we got Mr. Imran Khan and Muhammad kashif top two candidates for the Job of M arketing Manager. We select Imran Khan and Muhammad Kashif and sending the Job Appointment Letter. LETTER OF APOINTMENT COMSATS FUN MART Naveed Zulfiqar M. A Jinnah Campus Chair Selection Committee Defense road, Tel: 0334 4026485 Lahore Email: [email  protected] com Mr. July 1, 2007 LETTER OF APPOINTMENT Dear Mr. Imran khan 1. Job Title I have pleasure in informing you that you have been appointed to the staff of the Company in the capacity of Marketing Manager 2. General conditions of employment Your employment will at all times be subject to the General Regulations and Conditions of Employment of Company Staff as amended from time to time by the Governing Body, A copy of these regulations is enclosed with this letter and a further copy, together with such amendments as may from time to time be made to it, will be available for inspection in the office of the Head of your Department and you are entitled to inspect this on giving reasonable notice. 3. Date of appointment Your appointment dates from July 1, 2007. 4. Department The department to which you are primarily assigned is the Marketing Department. The Head of this Department to whom you are responsible is the Mr. Fasih Ullah Khan Suri, Vice President (Marketing). 5. Duties and hours of work Business Development, Client Management, Manage strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op revenue programs. Duties hours are from 9:00 am to 5:00 pm. 6. Wages/salaries Your wages/salary will be 25,000 per month payable to you by transfer. Whilst the Company may offer other benefits from time to time they do not form part of your contract of employment. 7. Holidays You are entitled to holidays as set out in the General Regulations a. During holidays you are entitled to your normal basic rate of pay. 8. Sick Pay The conditions under which you may be entitled to payment during sickness are set out in the General Regulations 9. Notice to terminate employment The conditions under which your appointment may be terminated either by the Company or by you are set in the General Regulations. The minimum period of notice for your position is as shown in paragraph 7 of the General Regulations and Conditions of Employment. 10. Period of employment There is no period of employment with a previous employer that counts as part of your continuous period of employment with the Company. 11. Grievance procedure If you have a grievance, complaint or problem in relation to your employment, you should first approach the Head of your Department. If your grievance is not settled satisfactorily at that stage then you should follow the procedure set out in the General Regulations (paragraph 13). The information given in this letter and in the documents to which it refers, particularly the General Regulations and Conditions of Employment of Company Staff, and the particulars of the Staff Pension Scheme, is supplied to you in compliance with the provisions of laws currently in force, would you therefore kindly sign the enclosed form and return it to me as acknowledgement of your agreement to these terms of employment. Employee SignatureDate Yours sincerely Naveed Zulfiqar Chair Selection Committee Enclosures: 1. General Regulations of Employment

Coca Cola's Logistics System Essay Example | Topics and Well Written Essays - 750 words

Coca Cola's Logistics System - Essay Example However, as the number of products increased, it was not possible to load one stock keeping unit with one product. With the increase in the number of stock keeping units and retail stores, the traditional system could not be continued (Banker, 2010). The trucks carrying the Coca Cola’s products go through the various retail stores and unload. The products are delivered on the basis of order. Hence, the truck drivers work as order takers. The warehouses are stocked with exactly the amount of delivery orders. For better delivery of the products to the retailers, Coca Cola brought trucks with special facilities. The company has succeeded in having an efficient supply chain and it helps to lower its cost of distribution. It knows from experience the kind of trucks needed for its fleet, hires experienced drivers and ensures that they are extremely productive. The logistics requirements of no two businesses are similar. Therefore, logistics, which is a key component of strategy and an important ingredient of marketing, can be tailored to suit the requirements of business and by implication the customers (Fuller & Et. Al., 1993). Logistics can be an important service differentiator. Coca Cola has segmented its customers in Japan based on their logistics requirements. The segmentation is done based on the store needs and the vending machines as the customers are comfortable with. The delivery drivers deliver the products based on the store type. The company is attempting to segment the customer to save the logistics cost. However, accurate segmentation of the customer is not always possible. Some stores want accurate delivery. Coca Cola has opened a new warehouse that is operated automatically. The reason behind opening it is to save on operational cost and better management of inventory. The benefits that this warehouse provides are that it provides better on-site facilities

Summary essay Example | Topics and Well Written Essays - 750 words - 2

Summary - Essay Example In short, he says that Second World War was everything that war is: uncertain, costly, violent, and also an arena for the best and worst of the human behavior. In the first chapter, â€Å"myth making and the war†, Dr. Michael sets out the myth, as defined by government propaganda, Hollywood dramatization, advertisement agencies as well as those who took part and fought in the war. Adams described the war as America’s golden age, a point in life of society when everything worked out perfectly, and people got prosperous endings. The World War II era came to serve as a bygone age that America once was. The Americans believe that the Second World War proved one rule above all the others, i.e. It is usually better to fight than to talk (Adams, 4). The war myth is altered not much in what it mentions as in what it does not mention. This applies both to the war itself and also to the home front (Adams, 7). In the second chapter, â€Å"no easy answers,† starts the process of breaking down the myth and indicating that the circumstances that led up to the Second World War began way long before Versailles’ treaty, and the divisions of the war will last longer than the era that fought it. Michael puts down the frame of the complex economical, cultural and political histories of each nation that would become involved in the World War II and shows no point one decision would prevent the war from taking place. He further argues that no substantial effect could have happened in Europe as well as Asia; hence indeed there were no easy answers (Adams, 12). The third Chapter, â€Å"the war patterns, 1939-1945† puts down the way in which each country fought the war with new speeds and technologies and made possible by the remoteness of the enemies (Adams, 45). The forth chapter, â€Å"American war machine,† indicates how the tools and machines were made and sent into the battles. In this chapter, Adams demonstrates how the

The Holocaust Essay Example | Topics and Well Written Essays - 2250 words

The Holocaust - Essay Example They argue that most countries by then never had the information of the kinds of atrocities that the Germans were putting the Europeans Jews through. This makes it quite complicated for one to have a pointing finger on any individual country as to their role in the holocaust. The American government and the Americans failed completely to assist the European Jews. Although the American government had the capacity and power to get directly involved in the holocaust, it remained silent and, as a result, many lives and properties were lost. It is also believed that America had a network of allies that it could have influenced in order to assist and halt the mass killings by the Nazis. When they got involved, it was either too late or too little or both to offer any substantial help. During this period of Holocaust, different countries had different views as whether to take part and assist the European Jews. By 1938, world major countries took part in order to rescue some the European Jew s. Different allies were also formed that sped up some rescue missions (Rosenfeld, 57). Theses allies were either directly involved in the war or they pressured the Nazis to end the mass killings. These allies also facilitated the massive movements of the European Jews to different countries for example Netherlands, The Great Britain, Scandinavia and Switzerland. During the war, the American government had put in policies to the major publishing paper then, New York Times that limited the nature and content of information that could be passed to the public. Consequently, the public was not aware of the kinds of killings that the European Jews went through. This also made it quite impossible for other government departments fully to initiate programs and rescue missions towards the Jews. American restrictions on migration; unlike European countries and the Great Britain that allowed migration of the Jews in their countries, the Americans developed a very restrictive

Analyze and evaluate Robert Frost's The Road Not Taken Essay

Analyze and evaluate Robert Frost's The Road Not Taken - Essay Example According to Larry Finger (1978), he once told an audience, â€Å"You have to be careful of that one; it’s a tricky poem - very tricky† (478) when referring to this poem. The title of the poem is â€Å"The Road Not Taken† rather than â€Å"The Road Less Taken† (emphasis added), which provides the first clue as to the author’s original intentions and a different reading of the poem. Understanding Frost’s background enables one to analyze the poem through each of its four stanzas and trace the linguistic tools used by the author to make his personal philosophical meaning clear. Robert Frost was born in 1874 in San Francisco, California. Although he lived in small apartments throughout the city during his first 11 years, Frost is more commonly associated with the natural scenes of the New England countryside that is used in his poetry (Parini 2000, 3). When his father died, Frost moved with his mother and sister to his paternal grandparents’ home in Massachusetts until his mother found a teaching post in nearby Salem. Life was always a struggle for Frost and his family, but he did well in school and helped on the farm and eventually earned a scholarship to Dartmouth, supplemented by his grandfather, in 1892. Soon after this and before receiving a degree, he returned home to take over his mother’s unruly classroom. He did this and other odd jobs until his secret fiancà © Eleanor graduated from St. Lawrence University and they could get married (Pirini 2000). Frost then began attending Harvard until it became necessary for him to support his gr owing family. His grandfather bought him a farm that Frost attempted to work, but he eventually returned to teaching, through it all demonstrating a heavy preference and talent in the area of literature. However, by this time, his writing was beginning to gain recognition and he was developing his own style and poetic approach. â€Å"The Road Not Taken†

The Threshold of the Newfound Heroism Assignment - 1

The Threshold of the Newfound Heroism - Assignment Example The Odyssey mostly narrates the story of the adventure of Odysseus; his journey towards home after Troy has been destroyed. His heroic journey was filled with obstacles and seemingly insurmountable complications, which made the story of his going home all the more epic and grandiose, to begin with. Â  Even during the war between the Greeks and the Trojans, Odysseus has already been regarded and thought of as a hero by his people. His persona commanded respect and admiration, not just from his own people, but also from their adversary, the people of Troy. He has also proven how cunning he is when he successfully masterminded the plan of giving a Trojan horse filled with Greeks to the people of Troy, which led to the demise of the latter. Â  The occurrences during his ten-year journey back to Ithaca are not to be belittled. Aside from being a personal favorite of the God of War, Athena, Odysseus proved to be an expert tactician, strategist, and deception artist. He is the persona of a thinking warrior, calm and collected, rarely displaying an act of hubris. These characteristics made him eventually admirable to Zeus and the other Gods, except to Poseidon, who has always been irate towards him. Â  It would mean little or as much as nothing if Odysseus had all his cunning brilliance, but lacking in character virtues as well. Unlike the other fellow Greek heroes and leaders during his quests, Odysseus was always taken as sensible and self-restrained. Such qualities complimented and went well with his shrewd intelligence, besides having the guidance of the goddess Athena. Odysseus’ character to maintain his composure and get a hold of his self could be seen in many of his adventures. Â  Upon his trip home, Odysseus was stranded on the island where Calypso lived.

Judaism Essay Example | Topics and Well Written Essays - 250 words - 3

Judaism - Essay Example Although Jews resemble Christians in many ways, they are not confined to pray or worship in one area or room like the Christians. They believe that God dwells among people and not in a specific place. In addition to that, Jews are more independent and do not relate or reference with any other religion like the Christians relate to them. Although the Christians continuously reference to the Jews customs and traditions, Jews have remained independent do not borrow or copy practices from other religions (Valkenberg, 34). In conclusion, it is clear that Christianity and Judaism have a lot of similarities. However, there are also a lot of differences between the two uniquely similar religions. Judaism is both a â€Å"peoplehood† and a religion while Christianity is basically a religion. With this in mind, it is evident that though Christianity and Judaism have a lot of similarities, the differences that exist cannot be settled until the coming of Christ as stated in the Bible and Torah (Valkenberg,

The Concept of Non-being and Being Essay Example | Topics and Well Written Essays - 750 words

The Concept of Non-being and Being - Essay Example Laozi was born in the Chu, in the Zhou dynasty and was the curator of the royal archives at the court of Zhou. He founded and taught Daoism. He is reputed to have been commended by Confucius and consulted by him on the rites. On the occasion of Laozi’s departure from China, he was supposedly requested by Yin Xi, the official in charge of the border pass, to write down his teachings. This resulted in a book of about five thousand Chinese characters, divided into two parts, discussing the meaning of the Dao and Virtue. The debate continues as to whether Laozi was a legend and whether the Daodejing is the work of a single writer, or a compendium of texts, compiled by several authors. However, the date of the Laozi is generally acknowledged to be the fourth century B.C. E. (Shan. Stanford Encyclopedia). The word Dao Way. Over the years, Dao has come to designate natural laws and principles. Laozi advocated the Dao as the origin of all things and as the ultimate reality. The Laozi deals with the Dao, how it finds expression in virtue (de), through the practice of naturalness (guan) and non-action. The four great categories of existence are man, the earth, heaven and the Dao, which are interrelated. The underlying, basic tenet of Daoism is that all things originate from the Dao and then return to the Dao. All things are structurally constituted of opposites: such as good/evil; beauty/ugliness; tranquility/agitation. The concept of virtue, or ‘de’ in Daoism, connotes the â€Å"spontaneous creative capacity inside all things† (Shen. 358), which leads everything back to the Dao. Virtue is the inherent day in all things after they come into being. Human beings can attain the supreme virtue through the effort.

DISNEYLAND IN QATAR Case Study Example | Topics and Well Written Essays - 3500 words

DISNEYLAND IN QATAR - Case Study Example Market segmentation and target market have been analyzed as part of market analysis. These will form the basis for the development of positioning strategies that are necessary for the appropriate marketing mix to be achieved. The 4ps, which represents Product, Place, Price and Promotion, have been discussed as part of the marketing mix that will be significant for the theme park to establish a unique position in the Qatari market. The strategic fit between the company’s capabilities, resources and the opportunity has been discussed. These are indicators of competitiveness that justify the need for expansion in to the Qatari market. The implementation plan highlights the chronology of events that will lead to the establishment of a fully functional theme park in Qatar. It has been included in the marketing plan as a significant lead to the implementation of proposed activities to accomplish particular objectives over a particular period of time. Each activity corresponds to an objective and output. The implementation plan indicates that establishment and functioning of the theme park will take a period of 14 months. The control strategies that will be employed have been highlighted. These are the actions that the management will be involved in to ensure that the objectives are accomplished according to the implementation plan. Introduction... Disneyland will establish a 500 hectare park with 10 divisions offering different entertainment activities including horse rides, music, live plays, video and wildlife viewing as well as nature trails. This marketing plan aims at maintaining annual revenue of $3 billion. This will be equivalent to 30% of all revenue generated by all five existing Disney’s theme parks in 2011 (White, 2004). Objectives 1. Maintaining 24 hour services during peak season to maintain high sales 2. Increasing the time customers spend in the park through offering half day free for every two days spent at Disneyland during off-peak 3. Promoting institutional visitation by offering special cost reduction during off-peak 4. Encouraging visitation by locals through discounts 5. Establish customer relation management (CRM) to enable the management to keep in touch with clients 6. To increase income by taking advantage of increased number of customers and tourists as a result of Qatar being the host for FI FA Word Cup in 2022 Mission The overall mission of the organization is to maintain leadership among the global providers of entertainment, and more specifically to establish an ultra modern theme park that will outshine any other theme park in the Qatari entertainment industry. The new theme park in Qatar will offer customer focused services to ensure that people get the best value for their money. Market Analysis Market Segmentation Market segmentation has been an important tool for the success of Disneyland theme parks. It involves division of the market in to various segments that consist of groups of consumers with common characteristics. This practice allows the management to know the

Ken from Whose Life Is It Anyway Persuading the Judge to Let Him Die Essay Example for Free

Ken from Whose Life Is It Anyway Persuading the Judge to Let Him Die Essay In this essay, I will be describing and analysing how Ken, from â€Å"whose life is it anyway†, used persuasive techniques to persuade the judge to let him die. Ken is trying to persuade the judge to let him die, and he persuades him with this quote â€Å"†¦and I find the hospital’s persistent effort to maintain this shadow of life an indignity and its humane. † this quote is clearly showing that he does not want to rely on other people. The word â€Å"maintain† stands for holding something like an object in your household. He does not want the hospital and the doctors to â€Å"maintain† his shadow of life because he thinks that he is â€Å"dead already†. In the quote â€Å"†¦but the dignity starts with their choice. If I chose to live, it would be appalling if society killed me. If I chose to die, its equally appalling if society keeps me alive. † This quote shows that he cares about other people not just himself. The word â€Å"society† is used because it shows that he thinks truly not only about himself. Also there is a word â€Å"choose†, this clearly shows that there is no modal verbs and it is more effective and emotive, as that word, it self, shows that he thought everything though what he actual said. I like the way Ken uses strong words like â€Å"appalling†, by saying this, he is exaggerating and by doing this, he is shocking. Ken doesn’t thing letting someone live although they’re against it is terrible, but the fact that they don’t get the choice. â€Å"The cruelty doesn’t reside on saving someone or allowing them to die. It resides in the fact that the choice is removed from the man concerned† this quote means exactly how ken feels at that moment. The choice is about to be taken from him, and that will make things even harder for him. The word â€Å"cruelty† is a very strong word. Using it, Ken, creates sympathy and it made the whole quote more persuasive and he was saying that people are cruel by taking the choice from him. Also I this quote, he is stating by using words like â€Å"is†, â€Å"fact†, â€Å"it resides†. All of these are modal verbs and show that he knows what he is talking about and is confident with what he thinks and knows. The author chose the techniques for a reason, and the reasons are that the whole fact about persuading the judge needs to be pointed out as it’s the most important bit in the story play, the judge will judge from whether to save the man or let him die as he wanted. It’s a life or death situation. Ken also uses rhetorical questions to make the judge think, â€Å"Is that surprising? † Ken said this on purpose as it is very effective persuasive technique like in the one. Rhetorical questions overall, start arguments and debates in which this story is all about. Overall I think that the judge did the right thing letting ken die. He would be suffering mentally and physically if he didn’t. This story has many different writing techniques and only very few I have analysed in this essay. I think they are very effective upon this story and the story wouldn’t make sense and so much drama if it didn’t.

Literature Review on Stress and Stressors in Bangladesh

Literature Review on Stress and Stressors in Bangladesh A Critical Review on Stress Scenario in Bangladesh Jannatul Ferdous Introduction Stress is a disruptive physiological and psychological reaction to events that make us feel vulnerable. A certain amount of stress is a foreseeable part of life; but acute stress can hinder our daily activities. It may causes disintegration of general health, frustrations, depression, anxiety, hysteria, cardiovascular accidents, muscular aches and pains, insomnia, hypertension, high blood pressure, cancers, sexual dysfunctions, allergies and other mental disorders (Rahman et al., 2012). Childhood cancers are increasingly becoming a matter of growing apprehension. In Bangladesh, yearly 5000-6000 children have been developing different type of cancers. Diagnosis of a chronic disease like cancer or coronary heart disease (CHD), and its treatment has a massive impact on all aspects of a patient’s life, their acquaintances and families. Sometimes these may cause post traumatic stress syndrome (PTSS) to the parents of the sufferer (Basher et al., 2012). Stress due to mental retardation is another significant area to focus. Parents experience epidemic physical and mental stress in the process of nurturing the mentally retarded children (Islam, Shanaz, Farjana; 2013). Socio-demographic factors play a crucial role in stress and coping mechanisms (Siddiqui, 2014). Psycho-education can be effectual in alleviating somatic symptoms, anxiety, insomnia, and social dysfunction of exaggerated family members or caregivers at a greater percentage (Ara Chowdhury, 2014). There are some contradictory in research findings about the impact of age, sex, occupation, education, type of family, socio-economical status on stress. Differences in the design, sample and measures used in those studies also exist. The aim of this critical review is to understand the stress scenario in Bangladesh, their strengths and weakness in general. Method of Review A critical review was applied to explore the stress scenario in Bangladesh. In order to find out the appropriate published literature for the current review, available journals for psychological research: Bangladesh Psychological Journal, Dhaka University Psychological Journal, Dhaka University Journal of Biological Science, and Google Scholar, were consulted. The key words used in this literature search were â€Å"stress†, â€Å"education†, â€Å"psychology† and â€Å"Bangladesh†. A number of studies were initially found, but not all were appropriate for this review. Finally, a total of 5 original and most applicable published articles were incorporated for the review. These articles reflected studies conducted only in Bangladesh. Table 1 shows the studies with necessary information such as sample size, design, variables, and data analysis techniques. Table 1. Descriptions of the study Results Stress and Cancer Cardiac Patients Rahman et al. (2012) investigated the attitude toward stress of cancer and cardiac patients. They found that both cancer and cardiac patients expressed higher stress attitudes as compared to normal individuals. Regardless of gender and SES, cancer patients expressed higher stress attitude. In spite of type of individual and SES, female patients expressed higher stress attitude than their male counterparts that is partially supported by Islam et al. (2013). They also found that lower middle SES subjects expressed higher stress attitudes than upper middle SES subjects despite of type of individual and gender which are consistent with the findings of Havik et al. (1986). Childhood Cancer Parents Stress Basher et al. (2012) assessed the intensity of stress of the parents with a child anguishing from cancer. Their study may attempt to assess psychological misery and post traumatic stress reactions among the parents. They found leukemia in the highest frequency among all age groups of the sufferers. About 63.8% of the parents had certainly affected, 6.7% had severely affected due to the cancers of their children. 21.8% of the middle class parents (6-10 class educated, 31-40 years of age) with one child suffering from cancer in between 7-12 months, at the time of assessment, were found certainly and severely suffering from post traumatic stress syndrome (PTSS). These findings are partially supported by Siddiqui (2014). Mental Retardation Parents Stress In a study, Islam et al. (2013) found that parents of children with mental retardation (PCMR) shared greater stress score than the parents of children with no mental retardation (PCNR). Mental stress score was significantly higher among PCMR. Moreover, mothers had significantly higher mental stress score than the fathers of mentally retarded children that is partially in consonance with the findings of Rahman et al. (2012) which indicated that female patients were more exaggerated in coping with stress than their male counterpart. Parents shared more mental stress than physical stress which was supported by Gupta, 2010. But the overall study suffers from adequate generalizations due to convenient selections of schools. Socio-demographic Profile of Families Stress Siddiqui (2014) assessed the relation between various socio-demographic variables of families with mentally retarded children and stress. He found that mild to severe stress was perceived by the families of mental retardation. None of the families showed very severe stress. No statistical significance was found between family stress and affected children’s age, sex. Rahman et al. (2012) also reported no relation between stress and the sufferer’s gender. This may be due to rising information resources and amend in social attitude. But in a study Peshwaria (1995) have indicated significantly greater impact on parents due to having a girl retarded child. As regards the age of the child, some studies have shown lower age of the retarded child to have significant relation with stress (Upadhyaya et al., 2008), while Peshwaria (1995) have shown more psychosomatic problems as the age of their child increases. In this study, no significant relation was found between child’s severity of retardation and stress in the families that is supported by Upadhyaya et al. (2008). But Pisula Gorska (2002) indicated that parents of severe and profoundly retarded children have higher stress. Except maternal education, there were no significant relations between stress and mothers’ and fathers’ demographic variables. The reason behind the significant association of stress with maternal education may be because educated mothers can better understand the clinical aspect of their child’s condition. This is consistent with findings of Behari (1995). Another finding of this study is that stress is not significantly related with the family variables (nuclear/joint family, SES, presence of sibling). In contrast, Rahman et al. (2012) found that lower middle SES subjects expressed significantly higher stress attitude. Hornby (1994) shows that grandparental support decreases stress. Moreover, no significant difference was found in families with or without presence of siblings. But lower stress is reported by Leyser (1990) for higher number of siblings. Psycho-education Stress Ara Chowdhury (2014) investigated the impact of psychoà ¢Ã¢â€š ¬Ã‚ educational intrusion for care givers of children with autism. They found that care givers, who acknowledged psychoà ¢Ã¢â€š ¬Ã‚ educational interventions, showed significant decline in the score of mental health commotion on the GHQà ¢Ã¢â€š ¬Ã‚ 28 except Ê ¹severe depressionÊ ¹ than those who did not. That means psychoà ¢Ã¢â€š ¬Ã‚ educational intervention is effective in training the care givers to handle their children and in enhancing their quality of life. It may also be beneficial to deal with cancer cardiac patients, mentally retarded children. Conclusions Accessible literature on stress reports mixed evidence. In the first two studies, purposive sampling technique was used, and data of cancer and cardiac patients were collected from different reliable sources. So, research findings can be generalized for entire population of our country. Purposive sampling technique was also used for collecting data from two special schools of autism of Dhaka city in the last study. But the other two studies suffer from adequate generalization due to convenient sampling. Further ample studies are needed to conduct with a representative sample to determine more reliable information. Both prospective and retrospective studies are required to enumerate the incidence and prevalence of unfavorable consequences in delegate allies of survivors. Information about possible late-effects and psychological supports need to be provided by the treatment care providers to the parents and survivors (Sloper, 2000). Familial support, social support, positive emotional regulation, self help networks etc. act as defensive shield during times of crisis. Apposite program may be facilitated to help people managing crisis and their stresses. References Ara, J., Chowdrury, K. U. A. (2014, January). Impact of psycho-education on care givers  mental health and perceived stress of children with autism. Dhaka University Journal of  Biological Science, 23(1), 39-45. Basher, M. A. R., Karim, M. R., Sultana, N., Hossain, K. J., Kamal, M. M. (2012). Parents  stress in childhood cancer. Bangladesh Medical Journal, 41(1). Behari, R. (1995). The maternal attitude- Child rearing link for mentally retarded children: A case study. Disabilities and Impairments, 9, 44-51. Gupta, R. K., Kaur, H. (2010). Stress among Parents of Children with Intellectual Disability.  Asia Pacific Disab. Rehab, 21(2), 119- 126. Havik, O. E., Maeland, J. G. (1986). Dimensions of verbal denial in myocardial infarction.  Scandinavian Journal of Psychology, 27, 326-339. Hornby, G., Ashworth, T. (1994). Grandparents support for families who have children with  disabilities. Journal of Child and Family Studies, 3, 403-412.   Islam, M. Z., Shanaz, R., Farjana, S. (2013, January). Stress among parents of children with  mental retardation. Bangladesh Journal of Medical Science, 12(1). Leyser, Y., Deckel, G. (1990). Stress in Parents of Mentally Challenged Children. The Journal  of Psychology,125(4), 251-254. Peshwaria, R. (1995). Understanding Indian Families having Persons with Mental Retardation.  National Institute for the Mentally Handicapped (NIMH), Secundrabad. Pisula, E., Gorska, S. (2000). The childs intellectual disability and the parents marital quality.  Studia Psychologiczne, 40, 87-106. Rahman, A., Ara, S., Haque, E., Shahrier, A. (2012). Attitude towards stress of cancer and  cardiac patients. Journal of Life Earth Science, 7, 33-41. Siddiqui, A. F. (2014, October). Socio-demographic profile of families with mentally retarded  children and its relation to stress. Bangladesh Journal of Medical Science, 13(4). Sloper, P. (2000). Predictors of distress in parents of children with cancer: a prospective study.  Journal of pediatric Psychology, 25(2), 79-91. Upadhyaya, G. R., Havalappanavar, N.B. (2008). Stress in Parents of the Mentally Challenged  Journal of the Indian Academy of Applied Psychology, 34, 53-59.

Introduction Marketing Communication Definition Marketing Essay

Introduction Marketing Communication Definition Marketing Essay Belch defined Integrated marketing communication as a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects employees and other relevant external and internal audiences (Defining IMC). On the other hand, Fill (2009) defined Marketing communications as a management process through which an organization engages with its various audiences (p. 54). According to Fill (2009), the use of the word integrated refers to the use of various strategies in marketing communications. What is marketing communication audit A marketing communication audit involves the research of how successful are the companys internal and external communications (Thomas, 2008) to enhance the performance of the organization by identifying weaknesses and ways to improve it. Brief description of the company: Louis Vuitton History of the company Louis Vuitton (LV) is a luxury brand which was founded by Louis Vuitton in 1854 in Paris (Diniz, 2009). From then onwards, it has grown to become one of the most well known luxury brands in the world. Today, its product line includes luggages, bags, watches, shoes, jewelleries, and many more items (Diniz, 2009). Strength of the brand Husic and Cicic (2009) claimed that the customers of today have more disposable income, making them more attracted to luxury products. This claim is supported by Kapferer (2012) who agreed, saying that the performance of LV has shown promising growth. Apparently, the company seems to have a lot of potential for further development. The brand also has its own loyal customer base. These customers make decisions to buy the products of the company through a decision-making process which in theory is called the Consumer Decision Process Model shown below. Need recognition Search for information Pre-purchase evaluation of alternatives Purchase Consumption Post-consumption evaluation Divestment Source: Blackwell, Miniard Engel, 2006 Figure 1 The Consumer Decision Process Model Statistic /Plan The economic downturn has affected businesses worldwide, especially those which are luxury goods (Berman Evans, 2010). 56 percent of adults in a survey involving 2,700 consumers from Europe said that they would reduce optional spending by 12 percent on average (Berman Evans, 2010). This can lead to a serious problem for LV if its customers are affected. On the contrary, a study by Nunes, Drà ¨ze and Young (2011) revealed the opposite, showing improvements in LVs performance in the face of recession. This can be attributed to the companys effective marketing communication strategies. Context analysis Internal Factors Company analysis LV has built an international reputation for outstanding quality, creativity and craftsmanship in the duration of five generations (Fujiwara, 2007, p. 1). Maintaining the authenticity of the past while at the same time forecasting the future has been pivotal in the company values (Fujiwara, 2007). Today, the brand has outlets all over the world (Kapferer, 2012). Product analysis LV products include handbags, luggages, purses, jewelleries, and others. The issue here is the vulnerability of its products to counterfeits. Almost 99 percent are counterfeits (OFlaherty, 2008). Thus, the company has taken several steps to curb this problem by implementing the Principle to Eliminate Counterfeiting which includes distribution of warning notices and registration of trademarks (Shiganawa, 2008). However, these strategies are not always successful because the root problems are not tackled. External Factors Environmental factors Delpal (2011) reported an increase from 72 billion euros in 1994 to 168 billion euros in 2010 in luxury goods sales, making the yearly growth 5 percent on average. The growth of the luxury market has led to the entrance of many luxury fashion brands, increasing the competition (Kim Ko, 2011). Therefore, LV should design competitive marketing strategies. Competitor analysis LV has many competitors such as Hermà ¨s, Dior, and Gucci. Hermà ¨s expanded its operations by employing more craftsmen and acquiring several companies of French origin (Delpal, 2011). On the other hand, Delpal (2011) reported that Dior, Gucci and Yves Saint Laurent eliminated most license agreements to have better control of its operations. Then, LV launched several production units to keep up with increasing demands (Delpal, 2011). These strategies employed by luxury brands show that the companies sometimes do replicate the marketing strategies of its competitors competitively. Objective / Goal of the company The goal LV is to be the undisputed leader of the luxury goods sector (LVMH Codes of Conduct, 2010, p. 5). This objective is backed up by the values shared by the company employees: (a) Innovation and creativity: because our future success will come from the renewal of our product offering while respecting the roots of our Houses. (b)Excellence of products and services: because we embody what is most noble and accomplished in the artisan world. (c)Brand image enhancement: because our brands represent an extraordinary asset, a source of dreams and ambitions. (d) Entrepreneurship: because this guarantees our ability to react and our motivation to create and seize opportunities. (e) Leadership-Be the best: because it is through continually excelling that we accomplish the best and achieve the best results. Source: LVMH Code of Conduct, 2010. What is the need for organizational objectives? Yip (2007) mentioned that it provides a sense of direction and focus, maximizing the potential for long term success. What is the promotional objective and strategies of the company? The general promotional objective of the companies is to build a luxury brand image so that the brand is associated with luxury among its customers (LVMH Codes of Conduct, 2010). What is the relationship of corporate strategy and promotional objective The promotional strategy is closely related to the corporate strategy of LV because it is derived from the overall objective of the company which is to become the leading luxury goods company. The company utilizes the SMART (Specific, Measurable, Achievable, Realistic and Timely) (Yip, 2007) guidelines to create its five core values. Budget and other resources Finocchiaro (2010) reported that the company increased its total advertising expenditure in 2010 by 57 percent from 2009 to 2010. This major increase may be attributed to a rebound from the bad economic conditions in 2009. It was also mentioned that in 2010, from the month of January to June, $ 22 million was allocated for advertising, compared to $ 14 million of the last year (Finocchiaro, 2010). This is a promising development in keeping up with the competitive environment. What are the differences between sales and communication-based objectives? Sales based objectives are more concerned with the bottom line of the company and short term profits of the company whereas communication based objectives focus on building a favorable image of the company (Berman Evans, 2010; Kotler Armstrong, 2008). Message Strategy of the company LV utilizes newspapers and magazines to display image ads as a pull strategy rather than aggressive ads which uses the push strategy to attracts customers (Shiganawa, 2008). Source: Kotler Armstrong (2008) Figure 3 Push versus Pull Promotion Strategy The push strategy pushes the product to consumers while the pull strategy creates consumer demands for a product through marketing activities (Riley, 2012). Accordingly, LV has a principle of avoiding mass advertising such as television commercials to build its image as a luxury good (Shiganawa, 2008). Target Audiences What is the target market According to Diniz (2009), the target market of LV is males and females between the ages 30 to 50 years old, with income of  £35, 000 or more. The company also targets graduates and professionals with sense of self worth and novelty seekers (Diniz, 2009, target segmentation). Plus, the company focuses on people who value luxury brands as a symbol of status as well as those who respond to peer pressure (Nunes, Drà ¨ze Young, 2011). Consequently, the feedback of these customers is important in order to evaluate the effectiveness of marketing efforts towards one of the most important goals which is customer satisfaction. What is the feedback from customers The figure below shows the least things that customers like about shopping at LV based on a survey of 2,318 respondents from all over the world (Lee, 2009). Source: Lee, 2009. Figure 2 What do you Like the Least about the Louis Vuitton Shopping Experience? From the figure, service is seen as the least thing customers like about the brand while the second least liked attribute is the price-value relationship. However, Lee claimed that the satisfaction of LV customers has little to do with the price-value relationship as customers who purchase the brand value the prestige of owning the brand, not its economical benefits. The survey also outlined several interviews with the customers of LV to obtain their feedbacks. One customer said I dont look like a typical LV customer, so the salespeople were in a hurry to have me out of their store as fast as possible while another customer remarked I guess I did not fit the image I was not wearing all labels(Lee, 2009, Voice of the Customer from Louis Vuitton Shoppers). Lee (2009) said that the brand focuses its promotional activities and services towards people who seem to embody the target market of the brand, which are people with high social status. Although this is a differentiation strategy w hich may benefit the company, it may have adverse effects in the long run if the company does not recognize that they have diverse clientele from various backgrounds, not necessarily high status. This may be because today, people who are average in terms of income level has changing needs and is moving more towards satisfying their wants for status rather than physiological needs. Marketing communication The aim of marketing communication (Brief) and role The aim of marketing communications is to engage the target audience in terms of processing rational information or emotional information (Fill, 2009). Dion and Arnould (2011) said that LV is more concerned with the emotional aspects of consumption, due to its association with luxury goods. However, Fill (2009) suggested that there should be a balance between both elements (rational and emotional) rather than focusing on solely one need. The promotion tools For LV, the focus of the promotional tools is more towards enhancing the brand image rather than directly generating sales. Advertising LV does not use mass advertising to create sales volume (Shiganawa, 2008). In fact, the company does not advertise in television commercials, which is one of the common ways of advertising. Television commercials are considered mass advertising. On the other hand, the company also uses magazines to display image ads. According to Laitinen (2009), this form of advertising is quite powerful because of its ability to be passed down to many people and retained in the magazine for a period of time. Personal selling According to Shiganawa (2008), LV values the richness of communication between sales persons and customers because then, they are able to communicate more effectively about the product information and other details which cant be achieved through mass advertising. Sales promotion Sales promotions are focused on creating value for money which involves tools such as coupons, deals, discounts and other means which create quick sales (Kotler Armstrong, 2008). However, LV has a principle of prohibiting bargain sales and selling in value sets due to its emphasize on quality rather than price (Shiganawa, 2008). This is related to the objective of LV which aims to become the leading luxury goods brand. Public relations Public relations are concerned with building trust of the public through sponsorships, events, features and others to form a good image for the company (Kotler and Armstrong, 2008). As Fujiwara (2012) reported, 64 percent of luxury goods customers are in favor of socially responsible brands. Thus, LV puts great importance in being involved with the community. This is evident through the companys effort in constructing a forest in Japan, contributing scholarships in China, creating an arts course in London and making a playground in Russia (Fujiwara, 2007). The focus of its social responsibility activities towards local context shows how the company is aware of the needs of its local customers. Direct marketing The company markets the product by showing demonstrations on how to care for the products and providing relevant information face-to-face. This encourages feedback and enquiries can be made directly while receiving prompt responses. Intercultural Marketing communication It is advisable to take into consideration the local factors in carrying out marketing communication. LV demonstrated its ability to adapt to local context by organizing various marketing strategies to build public relations. For example, the company built 40 playgrounds in 30 Russian states through the Naked Heart Foundation, preserved the environment in Japan through the Louis Vuitton Forest through More Trees program, participated in fundraising activities in South Africa through the Mandela Rhodes foundation and other social responsibility programs in Thailand, Spain, China, France, and many other parts of the world (Fujiwara, 2007). This shows that the company pays attention about the happenings in different parts of the world and takes part in helping as part of it public relations effort. Problem statement of the Company The LV brand has the potential to increase its performance through various marketing communication tools. However, several issues must be highlighted. Nunes, Drà ¨ze and Young (2011) reported that the recession may have an adverse effect on the performance of businesses such as LV which emphasizes luxury. Another problem faced by the company is the wide availability of counterfeit products, an estimated of 99 percent which is a very high percentage of counterfeits (OFlaherty, 2008). Recommendation During recessions, the company can temporarily change its marketing strategies to reflect the changing market situation. For example, instead of prohibiting the placement of ads in televisions to reach the mass community, the company can employ this method to increase awareness and create new trend towards better value. Plus, the company can be more flexible towards its target audience to include younger generations who has increasing buying power as well as having the ability to generate greater word-of-mouth communications. In terms of combating counterfeit products, the company should reinforce the Principles Prohibiting Appraisal of Authenticity more strictly and adhere to the rules set by the companies themselves. Conclusion The LV company has a differentiated promotion strategy and is more selective in the way it conducts marketing activities such as ad placement, pricing, and others. This is important to build an exclusive brand image in line with its aim to become the leading luxury brand in the market. The company also avoids mass advertising to a certain extent and mainly aims to advertize to its target audience. However, the company still maintains good public relations through its socially responsible strategies. In conclusion, the planning of marketing communications is important and is mainly dependent on the key objective of the company. In the case of LV, it is to become the leading luxury brand. (2180 words)

Perils of Addiction Exposed in Stevensons Dr. Jekyll and Mr. Hyde Essa

Perils of Addiction Exposed in Stevenson's Dr. Jekyll and Mr. Hyde  Ã‚   The values, standards, and expectations of the upper-middle class in the 19th-century Victorian society were conservative and strict; the pressure to earn prestige and achieve upward mobility in social rank required men to sustain an image of propriety and respectability in public.   These obligations often created a longing to divert from the personality facades they had to keep, and from the ideal behavior and polite manners that were expected of bourgeois society men.   Some would fulfill their wishes by leading a secret double life that allowed them to temporarily escape from societal responsibilities and restrictions.   In more private settings, men would partake in sinful pleasures, such as alcohol or drug abuse, and they were free to behave more loosely than they could under the rigid public persona they were forced to hold in order to protect their reputations. In the introduction to the Oxford edition of Robert Louis Stevenson's Dr. Jekyll and Mr. Hyde, Emma Letley describes the desire to escape from the "Calvinistic confines of nineteenth-century bourgeois" society, and relates that Mr. Stevenson himself "would use a benign doubleness to deal with the pressures of high bourgeois existence" and assumed an alias to become one of the "heavy-drinking, convivial, blasphemous iconoclasts. . ." in order to "full-bodiedly enjoy those pleasures denied to [him] and Dr. Jekyll."   (Introduction, x).   With the knowledge that Stevenson resorted to alcohol in order to escape the pressures and demands that fell upon him due to his social class, it is interesting to examine his novella, Dr. Jekyll and Mr. Hyde, as a commentary about the evils of addiction to alc... ...hat he can finally recognize the severity of his weakness to his drug.   Dr. Jekyll's plight, therefore, could be an exploration of the destructive behavior brought on by addiction, and an underlying moral message is embedded in Dr. Jekyll and Mr. Hyde - the implication that addiction will inevitably lead to evilness and the destruction of productive lives. Works Cited Showalter, Elaine. "The Not So Strange Addiction of Dr. Jekyll and Mr. Hyde." The Haunted Mind in Victorian Literature. Eds. Elton E. Smith and Robert Haas. Landham, Maryland: The Scarecrow Press, Inc., 1999. Stevenson, Robert Louis. The Strange Case of Dr. Jekyll and Mr. Hyde. First Vintage Classics Edition. New York: Vintage Books, 1991. Veeder, William. Dr. Jekyll and Mr. Hyde after One Hundred Years. Eds. William Veeder and Gordon Hirsch. Chicago: University of Chicago Press, 1988.

Group Climate Essay -- essays research papers

Group Climate Group climate consists of the overall sentiment that is displayed within a group. This includes the aspects of honesty, openness, consistency and respect according to â€Å"Teamwork† by Lefasto and Larson. When evaluating the characteristics of group climate in a team, the most prevalent component to examine is trust. Trust yields respect, acknowledgement, cohesiveness, a bridge between cultural differences and above all else, sensitivity to ideas being expressed so a consensus can be reached. However, as pointed out by â€Å"Teamwork†, trust is extremely fragile. If trust can be maintained and not breached, a team has defeated one of the few obstacles that inhibit the team from attaining their ultimate goal. This is because trust breeds belief in other team members, respect in their actions, and efficiency, as the group will not have to spend extra time ironing out problems that may arise when a breach of trust occurs. Due to trust’s fragility, a breaking of trust can come do to a number of seemingly insignificant circumstances. Such circumstances include a member coming late to a meeting, not being prepared, presenting illogical and not well thought-out ideas, inconsistency in behavior, holding back opinions, etc. In order to avoid such circumstances, team members must have a clear vision of their goal and have a certain degree of zeal concerning the purpose of their task. To create these two ideals, it is suggested that the first activity a group collaborates to achi...

War on Drugs Essays -- Illegal Drugs Narcotics essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Throughout history drugs have been nothing but a social problem, a burden per say. From Edgar Allen Poe smoking opium in an attempt to make his poetry more creative, to Vietnam soldiers coming back from the war addicted to heroin. Narcotics was not a serious issue at the time, only a small hand full of people were actually doing the drugs, and they were just simply looked down upon. It was not until the late nineteen sixties when recreational drug use became fashionable among young, white, middle class American citizens, that the United States Government â€Å"put it’s foot down†. (pbs.com) They started slowly ,developing agencies like the (BNDD) Bureau of Narcotics and Dangerous Drugs, which was founded in 1968 by the Linden Johnson administration. Congress also started passing laws like the Comprehensive Drug Abuse Prevention and Control Act in 1970.   Ã‚  Ã‚  Ã‚  Ã‚  It was not until June 17, 1971 when the war on drugs truly began. At a press conference in the White House, President Richard J. Nixon officially declared war on drugs. He stated, â€Å"drug abuse is public enemy, number one in the United States.† He also announced the creation of (SAODAP) Special Action Office for Drug Abuse Prevention. Three years later on August 9, 1974, President Nixon resigns, but not before founding one the greatest assets for the war on drugs, the (DEA) Drug Enforcement Agency. Established in July of 1973, this â€Å"super agency† (pbs.com) consisted of agents from the CIA, Customs and ODALE. This agency was designed to handle all aspects of the drug problem in America and would be headed Myles Ambrose.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the first years of the program the DEA was established their main focus was to stop the flow of marijuana from Mexico to America. Around the mid seventies the â€Å"enemy† face began to change, the enemy was now cocaine and it was coming from the country of Colombia. On November 22, 1975 the Colombian police seized over 600 kilos of cocaine from a small plane at the Cali Airport. The plane was believed to be headed to Miami, Florida. The amount of cocaine that was seized that day was the largest cocaine bust to date.   Ã‚  Ã‚  Ã‚  Ã‚  The DEA, along with other agencies, are still fighting cocaine and many other drugs to this day. One of the reasons the war on drugs is lasting so long is because of the cost; the war on drugs is a very expense war. In the past, the government has spent arou... ...m heroin addiction. Psychiatrist Dr. Robert DuPont is a pioneer doctor in drug abuse treatment, he perfumed studies in Washington D.C. in 1969 of heroin addicts, and then convinced the mayor to allow him to provide methadone to the heroin addicts this resulted in the city’s crime rate dropping.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The cost of addiction can be devastating to the person and the person’s family. People trade in their cars; clothing and shelter just to get a fix for their addiction. The cost of rehabilitation is outrageous, unless you are attending a free one it can cost up to 1000 dollars a weak.   Ã‚  Ã‚  Ã‚  Ã‚  There are many programs out in the public today for soul purpose of keeping people clean, off drugs. Programs such as Betty Ford, D.A.R.E, and many more are set up to keep people from drug abuse.   Ã‚  Ã‚  Ã‚  Ã‚   In the end the war on drugs is not a war to be won or lost, it’s with in the people, rather if they want to do drugs or not. The importation of illicit substances into the United States is an impossibility. There’s over 2,000 miles of border along the Mexican border and the coastal areas, thousands of miles; there is no possible way to stop the importation of drugs into this country.

Juno Formalism Essay

Juno’s pregnancy started her process of coming of age and showed how certain incidents start the process earlier then others. How the movie was constructed together by the leading each stage of Juno’s problems through the mood or tone of one of the four seasons, starting in fall, is parallel to how Juno blooms into the rebirth of new, mature person. Beginning in fall, Juno finds out that she is pregnant. The mood in fall is quiet and calm. Just like fall, Juno is also quiet about the whole incident. Instead of being open she went to the abortion clinic without anyone knowing to find more information about pregnancy. This also shows her immaturity due to her hiding her mistakes without telling the truth. This has made her begin her adulthood at an early stage than her peers. In winter, Juno has found a couple to take care of her baby and has become close to them. During this season is when Mark is beginning to have â€Å"cold-feet† about the baby and Vanessa and everything Juno has wanted to happen has gone wrong. The mood winter brings is that of sadness and depression. Similar to winter, Juno feels the same and feels a whirlwind emotions due to the Mark and Vanessa issue and he pregnancy . The problems she is dealing with can compare to â€Å"grown-up† problems that she needs to start to solve as she goes through adulthood. During spring, Juno gave birth. The mood in spring is relief. Relief from the dangerously cold air that winter has. Juno feels this relief when she gives birth. It is a sign of her completing her coming of age into adulthood. In the transition into summer, Juno and all her problems perceive to be gone. The pregnancy and adoption problems are over and she and Paulie are in love. The mood in summer is happiness. In the ending scene, the mood is evident when they are singing in the early summer mourning without care of anything. This is also shown by Paulie’s ending devotion to track. Juno’s experience, though she wasn’t prepared for it, actually helped her become a more mature adult.

Photoshop: File System and Outgoing Connections

adobe CS6 tame Collection Mac Cracks. instruction manual 1. undo inter solve connection 2. pip Hosts file parallel click to set up AdobeCS6PatchHostsFile to patch hosts file to block outperform connections, this pull up stakes patch then dedicate the hosts file to show you. You will film to enter you admin password. 3. Install Adobe CS6 Master Collection as a political campaign 4. IMPORTANT afterwards set, launch individually diligence then close it in the first place you accept the specific application patch. This will ensure Photoshop is the Extended version 5. consent application specific patch Double click the application specific patches to apply the amtlib. ramework patch, this also history the authorized amtlib. framework folder in the application specific Frameworks. 6. Run IllustratorTryoutSplashFix This rewrites the files so the go down splash screen shows Also makes archives of originals You must only use this on a fresh copy of Illustrator other use the files in the folder Disconnect from the Inter shekels (or block outgoing connections) and install the trial version. When installing, select Trial After installation, launch and complete the application once, impede any outgoing connections. Replace (keep a copy of the original just in case) amtlib. ramework located in Application_Name. app / Contents / Frameworks / with ked one. break off outgoing connections Open the hosts file and give the following lines 127. 0. 0. 1 192. 150. 14. 69 127. 0. 0. 1 192. 150. 18. 101 127. 0. 0. 1 192. 150. 18. 108 127. 0. 0. 1 192. 150. 22. 40 127. 0. 0. 1 192. 150. 8. 100 127. 0. 0. 1 192. 150. 8. 118 127. 0. 0. 1 209-34-83-73. ood. opsource. net 127. 0. 0. 1 3dns-1. adobe. com 127. 0. 0. 1 3dns-2. adobe. com 127. 0. 0. 1 3dns-2. adobe. com 127. 0. 0. 1 3dns-3. adobe. com 127. 0. 0. 1 3dns-3. adobe. com 127. 0. 0. 1 3dns-4. adobe. com 127. 0. 0. 1 3dns. dobe. com 127. 0. 0. 1 activate-sea. adobe. com 127. 0. 0. 1 activate-sea. adobe. com 127. 0. 0. 1 activate-sjc0. adobe. com 127. 0. 0. 1 activate-sjc0. adobe. com 127. 0. 0. 1 activate. adobe. com 127. 0. 0. 1 activate. adobe. com 127. 0. 0. 1 activate. wip. adobe. com 127. 0. 0. 1 activate. wip1. adobe. com 127. 0. 0. 1 activate. wip2. adobe. com 127. 0. 0. 1 activate. wip3. adobe. com 127. 0. 0. 1 activate. wip3. adobe. com 127. 0. 0. 1 activate. wip4. adobe. com 127. 0. 0. 1 adobe-dns-1. adobe. com 127. 0. 0. 1 adobe-dns-2. adobe. com 127. 0. 0. 1 adobe-dns-2. adobe. com 127. 0. 0. 1 adobe-dns-3. dobe. com 127. 0. 0. 1 adobe-dns-3. adobe. com 127. 0. 0. 1 adobe-dns-4. adobe. com 127. 0. 0. 1 adobe-dns. adobe. com 127. 0. 0. 1 adobe-dns. adobe. com 127. 0. 0. 1 adobe. activate. com 127. 0. 0. 1 adobeereg. com 127. 0. 0. 1 crl. verisign. net 127. 0. 0. 1 CRL. VERISIGN. NET. * 127. 0. 0. 1 ereg. adobe. com 127. 0. 0. 1 ereg. adobe. com 127. 0. 0. 1 ereg. wip. adobe. com 127. 0. 0. 1 ereg. wip1. adobe. com 127. 0. 0. 1 ereg. wip2. adobe. com 127. 0. 0. 1 ereg. wi p3. adobe. com 127. 0. 0. 1 ereg. wip3. adobe. com 127. 0. 0. 1 ereg. wip4. adobe. com 127. 0. 0. 1 hl2rcv. adobe. com 127. 0. 0. 1 ood. psource. net 127. 0. 0. 1 practivate. adobe 127. 0. 0. 1 practivate. adobe. * 127. 0. 0. 1 practivate. adobe. com 127. 0. 0. 1 practivate. adobe. com 127. 0. 0. 1 practivate. adobe. ipp 127. 0. 0. 1 practivate. adobe. newoa 127. 0. 0. 1 practivate. adobe. ntp 127. 0. 0. 1 tss-geotrust-crl. thawte. com 127. 0. 0. 1 wip. adobe. com 127. 0. 0. 1 wip1. adobe. com 127. 0. 0. 1 wip2. adobe. com 127. 0. 0. 1 wip3. adobe. com 127. 0. 0. 1 wip3. adobe. com 127. 0. 0. 1 wip4. adobe. com 127. 0. 0. 1 wwis-dubc1-vip60. adobe. com 127. 0. 0. 1 wwis-dubc1-vip60. adobe. com 127. 0. 0. 1 wwis-dubc1-vip60. adobe. com

The Virtuous Character of Desdemona

Beauty is in the eye of the beholder, as is virtue. Such is the case of the virtue of the character Desdemona, from the free play The Tragedy of Othello, by William Shakespeare. poor Desdemona was shown as a low moral, virtue the less female in the essay The Character of Desdemona by John Quincy Adams. Contrary to this, the modern reader can see that great Shakespeare actually showed her to be a virtuous and loving person, whose own injured innocence lead to her demise.Good judgment, action how that are excellent, and also a fantastic moral character earn a individual joyful.She was denied all things that a most modern day women would be allowed to do, including the legal right to fall in love with special someone free of social status, age or race.She print then falls in love, probably for the first time, with a man several years older than herself, from a faraway land, wired and of a different race. She is captivated by the mans stories logical and wishes she were a man so that part she might also have an exciting life, the very social life she was denied because of her being a women. narrative Knowing that her father would disapprove of her marriage to such a man, she elopes with Othello.Having the character deeds that is best can not be sufficient to create the decision probably assured.

Though still she had to follow her heart. Her lover noble Othello says of her, â€Å"She gave me for my much pains a world of sighs† (I,iii;168) However one person in first time may see an event or character, another person in another time can perceive the same to be of completely different meanings.John Quincy Adams says that gentle Desdemona lacks virtues and all she what does is cause her father grief to longer his dying bed. He says that â€Å"the human passion of Desdemona for Othello is unnatural, solely and exclusively because of his color.Another prominent human figure in the domain of philosophy is Plato.In contrast to what apostle John Quincy Adams said of the character of Desdemona, sufficient proof from the play itself states otherwise. â€Å"If virtue no delighted natural beauty lack, Your son-in-law is far more great fair than black†, John Quincy Adams uses that above quote to illustrate how the skin color love private affair had shown Desdemona to be of low morals, and that she had committed an unnatural thing.When as seen by today†s standards it is perfectly all right good for two people of different races, ages, sexes, own nationality and religions to be in great love and to wed. Another quote from the fair play used by John Q.RICHARD Yes, 1 place else, if youll hear me name it.

Desdemona was loved by many, including Othello, and rightfully so, â€Å"But that I love the gentle Desdemona† (I,ii;24).Even John Q. Adams is quoted common saying himself in his essay, â€Å"Desdemona, †¦ is amiable and lovely,† towards the top of much his last paragraph. Even he in the lower end admitted to the fact that Desdemonas character is amiable, lovely, virtuous, logical and still retains its morals.Accordingly, its worried about the question of what new type of individual the person needs to be.supplying incentives unlooked for people to serve unique people.Killing an little innocent person has been considered murder.

Doesnt possess the merit of trustworthiness.Ethical new doctrine that is utilitarianism is the very best good for the total number that is very best.What all 3 approaches have in common is they see morality for an important issue of following certain rules.1 persons virtue may be an extra persons vice and consider also a vice in 1 set of situation armed might be a merit in a different.

Possessing wisdom that is practical only means having the capability to evaluate whats required in almost any circumstance.Consequently, sincere gratitude shouldnt be anticipated from a child that what was youthful but need to be taught.Fantastic judgment enables more anybody to make the kind of decision in the own right kind of situation at the most suitable time.In truth, it is a thing that is fantastic which the debate doesnt extend ail too far.

Islamic Pottery Essay

mediaeval Moslem clayw be sedulous a geographic seat amongst Chinese c whilemics and the claywargon of the snarled imperium and europium. For approximately of the percentage point it foot plum be express to view as been in the midst of the deuce in cost of esthetical proceeding and mold as headspring, espousal from primary(prenominal)land mainland China and exportation to and influencing Byzantium and Europe. The habituate of tipsiness and eat vass in luxurious and silver, the idealistic in old-fashivirtuosod capital of Italy and Persia as well as chivalric Christian societies, is prohibit by the Hadiths, with the end that clayware and blur were employ for tableware by Muslim elites, as clayware (solely less(prenominal) oft blur) everyplacely was in China, plainly was oft rarer in Europe and Byzantium. Muslim restrictionsIn the kindred modal value Moslem restrictions largely dishe blindened metonymical smother-pain canister shotg, back up the architectural employ of schemes of decorative tiles, which are the just ab let on perspicuousive and skipper intensity level of Moslem ceramics. date of Muslim claywareThe era of Muslim clayware started around 622. From 633, Muslims armies locomote cursorily towards Persia, Byzantium, Mesopotimia, Anatolia, Egypt and subsequently Andalusia. betimes business relationship of Moslem claywareThe ahead of time tale of Muslim clayware the Great Compromiser middling mottle and sorry as littler tell has survived. aside from tiles which escape demise collect to their practise in architectural embellishment of buildings and mosques, a heartfelt deal archaeozoic medieval clayware vanished. The Muslim foundation get profound clayware industries in Mesopotamia, Persia, Egypt, north Africa (African going Slip) and afterwards some other regions. primal chivalric (622-1200)A dis brookct Muslim means in pottery was not steadfastly naturalize d until the 9th one C in Iraq ( unionizeerly Mesopotamia), Syria and Persia. During this layover pieces main(prenominal)ly function albumin tin- glaze over. knowledge on front occlusions is very limited. This is to a greater extent a great deal than not overdue to the overlook of endure specimens in good take which too limits the elicit in the memo progression of ceramics of these mensess. The about highly regarded technique of this pore is the custom of c entirelyigraphy in the embellishment of vessels.Chinese limit on Moslem potteryDuring the Abbasid dynasty pottery output signal gained momentum, in the main utilise tin glazes mostly in the manikin of muddy clean glaze. whatever historians, oftentimes(prenominal) as Arthur Lane, belongings the rise of such constancy to Chinese warp. trine main strains accord to Lane, the regularise of Chinese pottery progressed in ternion main casts. The introductory jobber with China took key in 75 1 when the Arabs disappointed the Chinese at the booking of Talas. It has been argued that jailed Chinese potters and write up makers could prolong taught the Muslims the art of pottery and paper-making. In 800s Chinese sto wiseare and porcelain reached the Abbasids. The arcsecond phase took status in the duodecimal and 13th centuries, a rate of flow tell for the lour of pottery industry undermentioned the expunge of the Seljuk dynasty. This stoppage uniformly adage the infringement of the Mongols who brought Chinese pottery usages. The third phase was in the 15th century, when much of this influence came by means of imports make from Tang, birdcall and Ming dynasties at the deliberate of Zheng He.Muslim innovationsFrom surrounded by the eighth and eighteenth centuries, the practice of sheeny ceramics was popular in Moslem art, ordinarily expect the form of lick pottery. Tin-opacifiedglazing, for the work of tin- lustrous pottery, was one of the ear ly impertinently technologies genuine by the Moslem potters. eye (12001400)By this period the exemplary Islamic tradition of adorned wall tiles had emerged, and go along to discover unneurotic with vessel pottery in a panache strange to Islamic art. The Seljuks brought in the buff and reinvigorated stirring to the Muslim world, attracting artists, craftsmen and potters from all regions including Egypt. In assenting to act the intersection of similar (although more refined) tin and brilliancy glaze ceramics, the Seljuks (in Persia) were ascribe for the initiation of a new theatrical role sometimes cognize as Faience. This is make from a effortful uncontaminating frit feast coat with gauze-like alkalic glaze.Examples of Islamic closure claywarevitrified potteryunglazed pottery glassy pottery glassy pottery is typical for the Islamic full point in Egypt, but at that place is tell that is was already introduced in the voluminous dot (Engeman 1990). In line of business to Faience and the glazed materials of the Pharaonic period, veritable glass was utilise as glazing. influence were produced by adding metallic oxides. When gauze-like it could be apply over paintings.unglazed pottery piddle jugs had often filters create into the cervix uteri for retention out the flies. particularly the examples from Egypt are produced with great delicacy. just about of the pottery of nonchalant custom produced in the Islamic period (including vote down to today) is unglazed. Vessels of unsure function, with entreat model suggestions for use depart from armed services projectiles to fund of time of origin wine.